Team members: Rob Berry, Feilding Cage, Sebastien Cevey, Cecilia Dobbs, Ruth Spencer
The Guardian has a philosophy of "open journalism" -- we seek the expert knowledge or personal experiences of our readers to tell more complete stories.
We frequently use "callouts" embedded in articles to ask for reader contributions, but this has a few challenges:
Because space is limited, you would ideally be able to target certain sets of people -- in a certain location, who are interested in a certain topic, etc.
When someone participated previously, we want to be able to keep that relationship going, and encourage future participation.
Our solution
Create a tool for making callouts that include a light interactive element as a gateway to asking for more detailed information.
Enable the callout to be targeted based on certain criteria:
- anyone who has visited a certain page or set of pages in the past
- anyone from a specific geolocation
- anyone who has interacted with a specific callout in the past
Capture information from people who interact with the callout to enable the display of instant results.
Log in or sign up for Devpost to join the conversation.