Big retailers, like Woolworths, Rebel Sport, and Kmart have the advantage of scale when implementing data analytics and retail metrics. However the small owner-operator retail store don't have the time, dedicated analytics staff, or the resources to leverage this data.

Analytics have made it possible for online retailers to gather data, analyse, understand what their customers want and identify trends. However, traditional "bricks and mortar" stores, especially small/medium sized retailers, don't have the same advantage to derive value from data.

Retail is a highly volatile industry, particularly during economic recessions. This makes tracking industry trends all the more important for small/medium businesses.

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