It's a good idea to track meaningful conversion events in Infusionsoft but doing so is cumbersome and requires knowing the API. To make things more complicated if you're using additional external systems like Google Analytics, Adwords, retargeting, A/B testing, funnel analysis software, etc you have to register each conversion event in each system and it becomes extremely tedious and error-prone.
We've simplified conversion tracking across multiple systems for Infusionsoft users who use Wordpress by creating a simple-to-use WP plugin that coordinates all the hard stuff behind the scenes. You just use one single shortcode to "LogThis" event and our plugin does the rest. Simple, uniform, error-free, hassle-free conversion tracking that you'll actually use.
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